Selecting a particular niche is one of the most essential steps in starting your freelance career. But before choosing a niche you must have to decide in which market or industry you are most interested. An industry is a larger market like the industry of graphic design or the industry of writing.
Here is how
you can first select your market
Selection of market
Select which
things you like best to do; you are interested in designing, or in writing, or
are you an expert in programming?
But how can
you determine what you are interested in? So the answer is very simple “From
your daily routine”, ponder what you are good at. Various opportunities are
waiting for you. For example, writing is for you if you read many books and make your own stories in your mind. there are various jobs you can do
as a freelancer such as screenwriting, content writing, or short story writing,
or if you like shopping and have a lot of experience with which color scheme or
which style is most perfect on the tee then you can start print-on-demands on
various platforms like the spring, amazon, etc. or in case you are fond of
traveling you can become a traveling blogger or vlogger and share your
experience and can recommend good places to visit in vacation. This way you determine which industry
you are most interested in for example graphic design, writing or programming,
etc.
What is a niche?
A niche is a narrowly
defined area inside a larger market. it’s the area you focus on as a
freelancer. Your area of expertise is your niche. Instead of doing
every service for every audience you select a particular topic for a specific
audience.
A niche is a focused or specific area of one of these broad
industries
Maybe there are various niches you are interested in and you
don’t know which to select. Here are some guidelines which help you to select
your desired niche;
· Selecting
Selecting a particular niche is one of the
most important steps in starting your freelance career. Some people don’t have
an idea which niche to select or they are interested in that niche?
Selecting a place is like investing in a business. You will invest your time
and your passion in it. So it is important to select the niche that you will
enjoy later and want to do new things in it. Of course, it will not give you
results in one night, you have to work on your niche and it will take some time
but you have to keep yourself motivated, and remember that “slow but steady
wins the race.”
But how can you determine what you are
interested in? Focus on these factors
You can choose Google Trends to get an idea
of how much volume your niche covers, it is a free tool and it will help you a
lot.
For example, if you choose the writing industry then you can find the most-in-demand niche on Google trend as
By using Google Trends you can check which niche of the
writing industry is most-in-demand and you can select it if you are interested.
You can also search by changing these and get more detailed results.
It
all depends on how you can convert your passion into service and enjoy both of them simultaneously.
Things to keep in mind while selecting a niche
v
Don’t select two very different types of niches
at the same time it’ll create a negative impression and you will not be able to
focus on one particular niche.
v
Are the other people passionate about your
topic?
v
Can you earn money from that particular topic?
How can you narrow down your niche further?
After selecting a niche that fulfills the
above requirements you can further narrow down your niche into a micro niche also called a sub-niche.
Micro-niche
A micro
niche is a specification within a niche. Micro-niche is your unique point in a
niche.
Let’s take an example:
You select health writing as your niche.
But in healthcare writing, there are tons of topics to write about such as
- Depression
- Alcoholism
- Hair loss
- Skincare
- Weight
loss
But
you can’t write about all the topics at the same time as it will not specify
which subfields or topics are your expertise. You need to be clear about who your audience is as the healthcare writing sector is enormous.
· Experimenting
After selection do some experiments to know
whether it truly suits you or not. For example, if you select writing on skin
care as the niche you like the most then write an article about it in whatever
style you like and then compare it with the experts in the skincare writing
niche. Note down your errors and correct them this way learn some tips on how you
can modify your writing. Look at the competitors in your niche. Learn what their
plus point is. And what is your unique point?
· Checking
Check whether you like the whole process
you went through.
There are 3 outcomes of this:
v
If you don’t like the process then select the
other topics or micro-niches you like and do the same experiment.
v
You like half the process and not like the other
half then continue the work on this selective niche because as a beginner you
don’t like most of the thing as it is your first time and you find things
difficult but after some time you will get used to it and find it relatively
easily.
v
The third outcome is you like the maximum process.
If so, proceed to the following step where you refine your ability to use it
for service by writing additional essays or articles on skin care. Frequently
compare your writing with the pros to see your progress. If you feel like you are
now able to do a job then move to the next stage which is creating a portfolio.
· Creating portfolio
Creating a portfolio is a crucial step and
I always emphasize this. Choose a platform where competition is less or if you
are very sure of your skills then you can also go for competitive platforms
like Fiver, Upwork, or PeoplePerHour. Upload the best sample of your work. Your
portfolio promotes the caliber of your work, by exhibiting your successes and
previous work. It's your time to show the audience what you're capable of.
Always Learn new things related to your
niche.
Conclusion
As I indicated above, choosing a niche is one of the most
crucial stages you must do correctly if you want to have any chance of being
successful with your specialty. While doing this step incorrectly won't
necessarily lead to failure, it will make it much more challenging to launch
your site.
Do not skip this phase. Take your time and go through the
above checklist. Once you've identified a niche that meets the majority of your
criteria, you can continue forward in confidence since you know that it won't
be your choice of niche that prevents your site from achieving its objectives.
Thank you for reading this article if it helps you in any
way share it with others to help them.